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      <image:title>Case Study: 56 Brewing</image:title>
      <image:caption>ARMRA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/2578b494-8209-4ed4-ac77-8196423a8857/IMG_20190911_211018_310.jpg</image:loc>
      <image:title>Case Study: 56 Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/795586b0-c2cc-4a4c-b94a-c14cacf2b3dd/siriusXM_Tour_NameLockup.jpeg</image:loc>
      <image:title>Case Study: 56 Brewing</image:title>
      <image:caption>Sirius XM Tour 360L</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/ac06dde0-dc1a-40d5-9506-66544d211145/UFO-label-instagram-story-vertical.png</image:loc>
      <image:title>Case Study: 56 Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/02d23707-6452-4637-8e7e-7212b6637af6/midwestipa_bags_patio.png</image:loc>
      <image:title>Case Study: 56 Brewing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/5d30cebc-b45a-4eb7-a2c2-df1e44f4e08d/nenectar_hero_can.png</image:loc>
      <image:title>Case Study: 56 Brewing</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.workwithnick.me/case-study-hetime</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/3be0dd65-dc4a-4ef8-92b5-bf9d2802631a/hetime_peelingmask.jpg</image:loc>
      <image:title>Case Study: HETIME - What I Did</image:title>
      <image:caption>Social Media Advertising Copywriting Email Marketing + Automation Product + Consumer Insights</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/e7e089a8-4c60-4115-8457-78b95d8eb5c3/website_leather_honey_cover.jpg</image:loc>
      <image:title>Case Study: HETIME</image:title>
      <image:caption>Leather Honey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/1f20fe23-2a23-4381-8888-ac3712b2f547/website_tervis_cover.jpg</image:loc>
      <image:title>Case Study: HETIME</image:title>
      <image:caption>Tervis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/617ada82-9d38-4783-b79f-970556c64841/website_56_cover.jpg</image:loc>
      <image:title>Case Study: HETIME</image:title>
      <image:caption>56 Brewing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/db134e8b-5d4d-46a6-8753-275d48aacfcc/website_gruv_cover.jpg</image:loc>
      <image:title>Case Study: HETIME</image:title>
      <image:caption>GRUV</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/e810001d-afc9-4942-81dc-3880326f0328/ARMRA_packaging_studio.png</image:loc>
      <image:title>Case Study: HETIME</image:title>
      <image:caption>ARMRA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/a3da4c74-869e-4979-8ff2-b71ec34bdbc5/pentair-rocean-feature.jpg</image:loc>
      <image:title>Case Study: HETIME</image:title>
      <image:caption>Pentair Rocean</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/3d944f92-70bb-4fc6-86f6-6317bdbfa5a6/TrueGrace-03.jpg</image:loc>
      <image:title>Case Study: HETIME</image:title>
      <image:caption>True Grace Health</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/041d1a05-0966-4ece-bfd9-80b774d3c31a/hims_packaging_studio.jpg</image:loc>
      <image:title>Case Study: HETIME</image:title>
      <image:caption>Hims &amp; Hers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/795586b0-c2cc-4a4c-b94a-c14cacf2b3dd/siriusXM_Tour_NameLockup.jpeg</image:loc>
      <image:title>Case Study: HETIME</image:title>
      <image:caption>Sirius XM Tour 360L</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.workwithnick.me/case-study-tervis-tumblers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/68ed1dd3-ec70-4c2e-a3d4-8e053912c962/Tervis+Test+Shoot-22.jpg</image:loc>
      <image:title>Case Study: Tervis Tumblers - What I Did</image:title>
      <image:caption>Social Media Advertising Product Launch Strategy Promotions Planning Copywriting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/e7e089a8-4c60-4115-8457-78b95d8eb5c3/website_leather_honey_cover.jpg</image:loc>
      <image:title>Case Study: Tervis Tumblers</image:title>
      <image:caption>Leather Honey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/617ada82-9d38-4783-b79f-970556c64841/website_56_cover.jpg</image:loc>
      <image:title>Case Study: Tervis Tumblers</image:title>
      <image:caption>56 Brewing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/db134e8b-5d4d-46a6-8753-275d48aacfcc/website_gruv_cover.jpg</image:loc>
      <image:title>Case Study: Tervis Tumblers</image:title>
      <image:caption>GRUV</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/57fb8424-e81c-466c-8875-e1c915c683b9/website_he_time_cover.jpg</image:loc>
      <image:title>Case Study: Tervis Tumblers</image:title>
      <image:caption>HETIME</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/a3da4c74-869e-4979-8ff2-b71ec34bdbc5/pentair-rocean-feature.jpg</image:loc>
      <image:title>Case Study: Tervis Tumblers</image:title>
      <image:caption>Pentair Rocean</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/3d944f92-70bb-4fc6-86f6-6317bdbfa5a6/TrueGrace-03.jpg</image:loc>
      <image:title>Case Study: Tervis Tumblers</image:title>
      <image:caption>True Grace Health</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/041d1a05-0966-4ece-bfd9-80b774d3c31a/hims_packaging_studio.jpg</image:loc>
      <image:title>Case Study: Tervis Tumblers</image:title>
      <image:caption>Hims &amp; Hers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/e810001d-afc9-4942-81dc-3880326f0328/ARMRA_packaging_studio.png</image:loc>
      <image:title>Case Study: Tervis Tumblers</image:title>
      <image:caption>ARMRA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/795586b0-c2cc-4a4c-b94a-c14cacf2b3dd/siriusXM_Tour_NameLockup.jpeg</image:loc>
      <image:title>Case Study: Tervis Tumblers</image:title>
      <image:caption>SiriusXM Tour 360L</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.workwithnick.me/case-study-gruv-entertainment</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/1fe64b9b-d45e-4ac1-9d98-0bb4760d71d0/Gruv_Holiday-018.jpg</image:loc>
      <image:title>Case Study: GRUV Entertainment - What I Did</image:title>
      <image:caption>Brand Strategy Social Media Advertising Copywriting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/e7e089a8-4c60-4115-8457-78b95d8eb5c3/website_leather_honey_cover.jpg</image:loc>
      <image:title>Case Study: GRUV Entertainment</image:title>
      <image:caption>Leather Honey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/1f20fe23-2a23-4381-8888-ac3712b2f547/website_tervis_cover.jpg</image:loc>
      <image:title>Case Study: GRUV Entertainment</image:title>
      <image:caption>Tervis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/617ada82-9d38-4783-b79f-970556c64841/website_56_cover.jpg</image:loc>
      <image:title>Case Study: GRUV Entertainment</image:title>
      <image:caption>56 Brewing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/57fb8424-e81c-466c-8875-e1c915c683b9/website_he_time_cover.jpg</image:loc>
      <image:title>Case Study: GRUV Entertainment</image:title>
      <image:caption>HETIME</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/a3da4c74-869e-4979-8ff2-b71ec34bdbc5/pentair-rocean-feature.jpg</image:loc>
      <image:title>Case Study: GRUV Entertainment</image:title>
      <image:caption>Pentair Rocean</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/3d944f92-70bb-4fc6-86f6-6317bdbfa5a6/TrueGrace-03.jpg</image:loc>
      <image:title>Case Study: GRUV Entertainment</image:title>
      <image:caption>True Grace Health</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/041d1a05-0966-4ece-bfd9-80b774d3c31a/hims_packaging_studio.jpg</image:loc>
      <image:title>Case Study: GRUV Entertainment</image:title>
      <image:caption>Hims &amp; Hers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/e810001d-afc9-4942-81dc-3880326f0328/ARMRA_packaging_studio.png</image:loc>
      <image:title>Case Study: GRUV Entertainment</image:title>
      <image:caption>ARMRA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/795586b0-c2cc-4a4c-b94a-c14cacf2b3dd/siriusXM_Tour_NameLockup.jpeg</image:loc>
      <image:title>Case Study: GRUV Entertainment</image:title>
      <image:caption>Sirius XM Tour 360L</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.workwithnick.me/case-study-hims</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/b9c7c1ec-9950-40b0-b164-5e2318f7df8a/hims_packaging_studio.jpeg</image:loc>
      <image:title>Case Study: Hims - What I Did</image:title>
      <image:caption>Consumer Research Copywriting Product Naming Product Positioning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/edab4481-14d8-46ba-ad46-4dc5497ce78d/website_hims_cover.jpg</image:loc>
      <image:title>Case Study: Hims - Make it stand out</image:title>
      <image:caption>Before + after updating packaging, improving legibility, communication, and credibility through key attributes and consideration criteria.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/e7e089a8-4c60-4115-8457-78b95d8eb5c3/website_leather_honey_cover.jpg</image:loc>
      <image:title>Case Study: Hims</image:title>
      <image:caption>Leather Honey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/1f20fe23-2a23-4381-8888-ac3712b2f547/website_tervis_cover.jpg</image:loc>
      <image:title>Case Study: Hims</image:title>
      <image:caption>Tervis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/617ada82-9d38-4783-b79f-970556c64841/website_56_cover.jpg</image:loc>
      <image:title>Case Study: Hims</image:title>
      <image:caption>56 Brewing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/db134e8b-5d4d-46a6-8753-275d48aacfcc/website_gruv_cover.jpg</image:loc>
      <image:title>Case Study: Hims</image:title>
      <image:caption>GRUV</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/57fb8424-e81c-466c-8875-e1c915c683b9/website_he_time_cover.jpg</image:loc>
      <image:title>Case Study: Hims</image:title>
      <image:caption>HETIME</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/a3da4c74-869e-4979-8ff2-b71ec34bdbc5/pentair-rocean-feature.jpg</image:loc>
      <image:title>Case Study: Hims</image:title>
      <image:caption>Pentair Rocean</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/3d944f92-70bb-4fc6-86f6-6317bdbfa5a6/TrueGrace-03.jpg</image:loc>
      <image:title>Case Study: Hims</image:title>
      <image:caption>True Grace Health</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/e810001d-afc9-4942-81dc-3880326f0328/ARMRA_packaging_studio.png</image:loc>
      <image:title>Case Study: Hims</image:title>
      <image:caption>ARMRA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/795586b0-c2cc-4a4c-b94a-c14cacf2b3dd/siriusXM_Tour_NameLockup.jpeg</image:loc>
      <image:title>Case Study: Hims</image:title>
      <image:caption>Sirius XM Tour 360L</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.workwithnick.me/case-study-armra</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/115f4bfb-4805-44e6-9e8b-9efb692c2211/Armra5923-5-1.png</image:loc>
      <image:title>Case Study: ARMRA - What I Did</image:title>
      <image:caption>Consumer Research Brand Strategy Packaging Strategy Web Content Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/e7e089a8-4c60-4115-8457-78b95d8eb5c3/website_leather_honey_cover.jpg</image:loc>
      <image:title>Case Study: ARMRA</image:title>
      <image:caption>Leather Honey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/1f20fe23-2a23-4381-8888-ac3712b2f547/website_tervis_cover.jpg</image:loc>
      <image:title>Case Study: ARMRA</image:title>
      <image:caption>Tervis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/617ada82-9d38-4783-b79f-970556c64841/website_56_cover.jpg</image:loc>
      <image:title>Case Study: ARMRA</image:title>
      <image:caption>56 Brewing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/db134e8b-5d4d-46a6-8753-275d48aacfcc/website_gruv_cover.jpg</image:loc>
      <image:title>Case Study: ARMRA</image:title>
      <image:caption>GRUV</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/57fb8424-e81c-466c-8875-e1c915c683b9/website_he_time_cover.jpg</image:loc>
      <image:title>Case Study: ARMRA</image:title>
      <image:caption>HETIME</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/a3da4c74-869e-4979-8ff2-b71ec34bdbc5/pentair-rocean-feature.jpg</image:loc>
      <image:title>Case Study: ARMRA</image:title>
      <image:caption>Pentair Rocean</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/3d944f92-70bb-4fc6-86f6-6317bdbfa5a6/TrueGrace-03.jpg</image:loc>
      <image:title>Case Study: ARMRA</image:title>
      <image:caption>True Grace Health</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/041d1a05-0966-4ece-bfd9-80b774d3c31a/hims_packaging_studio.jpg</image:loc>
      <image:title>Case Study: ARMRA</image:title>
      <image:caption>Hims &amp; Hers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/795586b0-c2cc-4a4c-b94a-c14cacf2b3dd/siriusXM_Tour_NameLockup.jpeg</image:loc>
      <image:title>Case Study: ARMRA</image:title>
      <image:caption>Sirius XM Tour 360L</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.workwithnick.me/case-study-true-grace-health</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/44233573-7026-456c-8675-6148039cda30/TG-Bottle0110-Edit-crop.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/e7e089a8-4c60-4115-8457-78b95d8eb5c3/website_leather_honey_cover.jpg</image:loc>
      <image:title>Case Study: True Grace</image:title>
      <image:caption>Leather Honey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/1f20fe23-2a23-4381-8888-ac3712b2f547/website_tervis_cover.jpg</image:loc>
      <image:title>Case Study: True Grace</image:title>
      <image:caption>Tervis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/617ada82-9d38-4783-b79f-970556c64841/website_56_cover.jpg</image:loc>
      <image:title>Case Study: True Grace</image:title>
      <image:caption>56 Brewing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/db134e8b-5d4d-46a6-8753-275d48aacfcc/website_gruv_cover.jpg</image:loc>
      <image:title>Case Study: True Grace</image:title>
      <image:caption>GRUV</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/57fb8424-e81c-466c-8875-e1c915c683b9/website_he_time_cover.jpg</image:loc>
      <image:title>Case Study: True Grace</image:title>
      <image:caption>HETIME</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/a3da4c74-869e-4979-8ff2-b71ec34bdbc5/pentair-rocean-feature.jpg</image:loc>
      <image:title>Case Study: True Grace</image:title>
      <image:caption>Pentair Rocean</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/041d1a05-0966-4ece-bfd9-80b774d3c31a/hims_packaging_studio.jpg</image:loc>
      <image:title>Case Study: True Grace</image:title>
      <image:caption>Hims &amp; Hers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/e810001d-afc9-4942-81dc-3880326f0328/ARMRA_packaging_studio.png</image:loc>
      <image:title>Case Study: True Grace</image:title>
      <image:caption>ARMRA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/795586b0-c2cc-4a4c-b94a-c14cacf2b3dd/siriusXM_Tour_NameLockup.jpeg</image:loc>
      <image:title>Case Study: True Grace</image:title>
      <image:caption>Sirius XM Tour 360L</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.workwithnick.me/case-study-pentair-rocean</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/a3da4c74-869e-4979-8ff2-b71ec34bdbc5/pentair-rocean-feature.jpg</image:loc>
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    <image:image>
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      <image:title>Case Study: Pentair Rocean</image:title>
      <image:caption>Leather Honey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/1f20fe23-2a23-4381-8888-ac3712b2f547/website_tervis_cover.jpg</image:loc>
      <image:title>Case Study: Pentair Rocean</image:title>
      <image:caption>Tervis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/617ada82-9d38-4783-b79f-970556c64841/website_56_cover.jpg</image:loc>
      <image:title>Case Study: Pentair Rocean</image:title>
      <image:caption>56 Brewing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/db134e8b-5d4d-46a6-8753-275d48aacfcc/website_gruv_cover.jpg</image:loc>
      <image:title>Case Study: Pentair Rocean</image:title>
      <image:caption>GRUV</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/57fb8424-e81c-466c-8875-e1c915c683b9/website_he_time_cover.jpg</image:loc>
      <image:title>Case Study: Pentair Rocean</image:title>
      <image:caption>HETIME</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/3d944f92-70bb-4fc6-86f6-6317bdbfa5a6/TrueGrace-03.jpg</image:loc>
      <image:title>Case Study: Pentair Rocean</image:title>
      <image:caption>True Grace Health</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/041d1a05-0966-4ece-bfd9-80b774d3c31a/hims_packaging_studio.jpg</image:loc>
      <image:title>Case Study: Pentair Rocean</image:title>
      <image:caption>Hims &amp; Hers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/e810001d-afc9-4942-81dc-3880326f0328/ARMRA_packaging_studio.png</image:loc>
      <image:title>Case Study: Pentair Rocean</image:title>
      <image:caption>ARMRA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/795586b0-c2cc-4a4c-b94a-c14cacf2b3dd/siriusXM_Tour_NameLockup.jpeg</image:loc>
      <image:title>Case Study: Pentair Rocean</image:title>
      <image:caption>Sirius XM Tour 360L</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.workwithnick.me/case-study-siriusxm-tour</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/42372707-5a16-44ef-84ac-9e11fba99265/siriusxm_tour_360L_cardash.jpeg</image:loc>
      <image:title>Case Study: SiriusXM - What I Did</image:title>
      <image:caption>Naming Product Positioning Go-to-Market Tactics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/8b62e4c1-9400-4b13-ac4b-ca29eaa06188/siriusxm_entertainmentlivesontour_brandstore.jpg</image:loc>
      <image:title>Case Study: SiriusXM - Make it stand out</image:title>
      <image:caption>Naming Rationale: TOUR speaks to discoverability, to personalization, and to following your favorite artists and entertainers. TOUR takes you about town, across the country, and around the globe. On TOUR, theres always something new to be discovered, something new to be enjoyed, because entertainment lives all around you. This is SiriusXMs approach to entertainment. And entertainment lives on TOUR.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/e7e089a8-4c60-4115-8457-78b95d8eb5c3/website_leather_honey_cover.jpg</image:loc>
      <image:title>Case Study: SiriusXM</image:title>
      <image:caption>Leather Honey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/1f20fe23-2a23-4381-8888-ac3712b2f547/website_tervis_cover.jpg</image:loc>
      <image:title>Case Study: SiriusXM</image:title>
      <image:caption>Tervis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/617ada82-9d38-4783-b79f-970556c64841/website_56_cover.jpg</image:loc>
      <image:title>Case Study: SiriusXM</image:title>
      <image:caption>56 Brewing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/db134e8b-5d4d-46a6-8753-275d48aacfcc/website_gruv_cover.jpg</image:loc>
      <image:title>Case Study: SiriusXM</image:title>
      <image:caption>GRUV</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/57fb8424-e81c-466c-8875-e1c915c683b9/website_he_time_cover.jpg</image:loc>
      <image:title>Case Study: SiriusXM</image:title>
      <image:caption>HETIME</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/a3da4c74-869e-4979-8ff2-b71ec34bdbc5/pentair-rocean-feature.jpg</image:loc>
      <image:title>Case Study: SiriusXM</image:title>
      <image:caption>Pentair Rocean</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/3d944f92-70bb-4fc6-86f6-6317bdbfa5a6/TrueGrace-03.jpg</image:loc>
      <image:title>Case Study: SiriusXM</image:title>
      <image:caption>True Grace Health</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c8aae065700f5ab4c01283/e810001d-afc9-4942-81dc-3880326f0328/ARMRA_packaging_studio.png</image:loc>
      <image:title>Case Study: SiriusXM</image:title>
      <image:caption>ARMRA</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.workwithnick.me/404</loc>
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    <lastmod>2024-04-08</lastmod>
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    </image:image>
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  <url>
    <loc>https://www.workwithnick.me/shop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-13</lastmod>
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  <url>
    <loc>https://www.workwithnick.me/shop/p/conference-ticket-party-zt3mx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0c36c494ff5f00012dc9e9/1561491032689-BM01L5RPSSE49WEMRN5O/2005.37.4_PS2.jpg</image:loc>
      <image:title>Shop - Conference Ticket + Party</image:title>
    </image:image>
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  <url>
    <loc>https://www.workwithnick.me/shop/p/conference-ticket-mgdex</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d0c36c494ff5f00012dc9e9/1561491032689-BM01L5RPSSE49WEMRN5O/2005.37.4_PS2.jpg</image:loc>
      <image:title>Shop - Conference Ticket</image:title>
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