Hey there. I’m Nick.
Nice to meet you.
That’s me. The guy with the fish.
I like fly fishing, cheeseburgers, being outside, spending time with my family, learning, and building things with people.
My approach:
I help create the bridge between brand vision and consumer need.
Building a brand requires a consumer-first mentality. From naming and positioning to design and identity to packaging and content to marketing and advertising, meeting consumers where they are is overwhelming. The copy. The creative. The channel. The different best practices, algorithms, interfaces, content managers, targeting, and endless frameworks.
For me, it all ladders back to two things. Simplicity and the consumer.
Through these two priorities, I unify brand efforts to create a value-added experience at every touchpoint with your consumer, all with the ultimate objective of growing audiences and revenue.
How I Work with Brands
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Your consumer is your ultimate stakeholder. Doing right by your consumer is always my number-one priority.
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No one knows your brand and business better than you, and I’d be a fool to let all that knowledge go to waste. We’ll work together to marry our expertise and develop a strategy that both meets your brand standards and improves your marketing performance.
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Before putting anything in action, we’ll dive into past brand efforts, consumer research, and competitor practices (sometimes, it’s as easy as sifting through all those product reviews). From there, we’ll develop strategies to capitalize on quick wins and build towards big-picture objectives.
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Not everything works perfectly (we love it when it does, though). So if something goes awry, you can count on me to own up and bring alternative solutions to the table. I’m never one to simply blame algorithms or tell you to wait a couple weeks to see if it gets better (it doesn’t).
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Just as much as the frameworks I put in place, our relationship hinges on feedback. What’s working? What’s not? What could we be doing better or differently? Why did our click-through rate drop after our last update? Everything we do, we’ll make sure is set up to deliver clear, actionable feedback.